The platform is rolling out a updated setting that allows them to cut down on the amount of AI-made media appearing in their timelines. This step comes as the service revealed that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is being tested over the following weeks before a global rollout. This advancement comes amid a rise in AI content, driven by emerging video-generation tools.
AI Proliferation Online
Recent reports that approximately one in 10 of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A considerable share of this output is classified as mass-produced AI material, a term for poor-quality, factory-style content that is often illogical or dreamlike.
“We know from our community that many people appreciate content made with AI tools, from digital art to informative clips, and we want to provide users the ability to see more or less of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently over a billion videos on its app tagged as AI-generated. In total, more than 100 million pieces of content are submitted to the app each day, making AI content a minor part of its overall inventory.
How to Adjust Settings
Members will be in a position to limit or boost the volume of AI-generated videos they see by accessing the topic control feature in the application and choosing “AI-generated content”. Additional categories that currently be controlled under the tool cover current affairs, clothing, beauty, and dance.
Platform Guidelines
The platform’s rules mandate users to tag “realistic” AI-made content, and it forbids malicious deepfakes of public figures or crisis events. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the platform will henceforth apply an artificially created label to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing AI-generated material. This action is designed to help prevent users from trying to circumvent the tagging system.
AI Literacy Programs
TikTok is also establishing a $2m AI literacy fund for specialists and organizations to create educational content about ethical AI use. This program will support charitable organizations specializing in training computer science.
Moderation Strategy
The platform has defended its moderation strategy, during controversy over intentions to cut jobs for numerous review team members in the UK. TikTok is planning to eliminate a significant number of roles in its trust and safety department in its British office, with worker representatives and online safety experts voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that staff-based oversight would continue to be important, but automated tools can protect employees by removing the most harmful content before it gets reviewed by staff. The platform stated a notable drop in explicit and harmful content seen by safety staff over the previous year due to reliance on its AI tools.
It is vital to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
